Apoorva Mukhija Net Worth:
Apoorva started creating content during the lockdown in 2020. During that time, he started making rent videos (funny complaint-style reels) on Instagram and small videos based on college life or Generation Z problems. Her content style was quite real, bold, and refreshing. She used to present her views without any filter, which instantly connected with the youth. Especially her views on girls’ issues, dating culture, body positivity, and the education system were liked by the people.
Apporva mukhija reels started going viral, and he started getting lakhs of followers on Instagram. Brands also started working with him as his engagement rate was quite high. Later he started posting blogs and long-format videos on YouTube and then made his mark in the world of web series and reality TV.
Beginers Highlights:
Apoorva Mukhija’s first viral reel was about online college classes, in which she showed the problems of students in a funny way. After this, a rant video in which she discussed questions like, When will you get married? was liked very much. When she had many followers, she got her first promotion from a local skincare brand, and from there her brand was started. Soon a digital portal included her among the rising Instagram stars, due to which her recognition increased further. In 2024, she got a place in the digital stars list of Forbes India, which was a big milestone in her career.
Social Media Popularity:
Apoorva Mukhija has created a unique and strong identity for herself on social media. She has more than 4.2 million followers on Instagram where she posts relatable videos, interesting scenes related to college life and openly talks about social issues. Her content is not only interesting but also makes today’s youth think and struggle. The real and unfiltered style in her videos is what makes her different from other creators.
She has a huge fan following on YouTube too and is quite active there with more than 1.18 million subscribers and more than 77 million videos. His blogs and long-form content have received immense love from the viewers. The high engagement rate of 17% on his social media accounts proves that people not only follow him but also connect deeply with his content.
Apoorva Mukhija Biography:
- Full Name: Apoorva Mukhija
- Known As: The Rebel Kid or Kaleshi Aurat
- Date of Birth: 28 July 2001
- Place of Birth: Delhi
- Nationality: Indian
- Education: B. Tech in Computer Science, Manipal University, Jaipur (2018-2022)
- Started creating content during the 2020 COVID lockdown, first YouTube videos, then Instagram Reels.
- Quickly gained popularity for her candid dark humor and relatable mini-vlogs, especially among Gen Z.
- Featured among Forbes India’s Top 100 Digital Stars in 2023 (ranked as high as #2)
- Collaborated with 150+ leading brands
- Acting debut: web series “Who’s Your Gynac? (2023); also featured in Netflix’s Nadaaniyan (2024).
- Contestant on Karan Johar’s The Traitors India (2025).
- Controversies: In February 2025, she appeared as a judge on India’s Got Talent, hosted by Samay Raina. Remarks by her and co-panelists triggered FIRs and public outrage for obscenity.
- Instagram was wiped and deactivated momentarily; faced hundreds of rape and death threats; shared shocking evidence of abuse.
- Apoorva Mukhija stands at the intersection of digital influence and social advocacy. Rising from Indian it culture to the global spotlight, she’s built a strong personal brand, braved controversies, and used her platform to drive impactful conversations while establishing a 1 crore+ net worth by age 24.
- She is active on social media and also promotes many brands.
Apoorva Mukhija Net Worth:
The estimated total assets of Apoorva Mukhija till 2025 range between 41 crore. According to multiple credible sources, Apoorva earns approximately ₹2.5 lakh per day from her social media content, particularly through Instagram Reels and brand collaborations. She charges between ₹2 lakh and ₹6 lakh for a single Instagram reel, while even a 30-second Instagram story can earn her up to ₹2 lakh. Her collaborations with top global brands like Nike, Netflix, Amazon, Meta, and Maybelline fetch her massive campaign payouts, often ranging from ₹10 lakh to ₹30 lakh per campaign.
Her YouTube channel, which has over 1.8 million subscribers and more than 77 million views, adds to her income through AdSense revenue estimated around ₹5 lakh every month. She also earns from acting assignments in shows and reality shows. While exact acting payments are not public, media reports suggest she earns ₹10-15 lakh per project.
As of 2025, Apoorva’s estimated net worth ranges between ₹3 crore and ₹7 crore, with some sources claiming it could be as high as ₹41 crore, considering lifetime assets, brand income, and real estate. Her rapid rise and smart monetization of content show how powerful social media can be when combined with creativity, relatability, and bold branding.
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